Most portfolios still buy site-by-site.

Every community negotiating its own pricing. No visibility into total spend. No leverage when it counts. Controllable expenses keep climbing while rent growth has flattened. Spend is one of the few margin levers you fully control. And yet multifamily remains a decade behind other industries in procurement maturity.

Most operators have never had a sourcing function at all.

This session is a candid conversation with someone who built one from scratch — what it actually costs to run without it, what changes when you centralize it, and what to expect from the people who'll resist it.

Sourcing Webinar - Landing Page - Intro - v2 - @2x-2

Inside the conversation

Join us for a live Q&A and ask us anything. We’re here to talk. Not sell.

What Kirk saw walking in — the outsider's first look at 270 properties, 270 different ways of buying, and pricing that varied everywhere.

Visible vs. invisible spend — what you can and can't see when you're pulling numbers together manually, community by community.

Vendor category management — what centralizing fixed vs. what stayed manual: bidding, scopes of work, and staying on contract.

Where sourcing goes next — learn what Kirk would build differently now, and why the next "revolutionary fix" has to earn site teams' trust.

Right room,
right time

Built directly for VPs of Operations, regional managers, procurement and purchasing leads, and asset managers at multifamily PMCs and owner-operators.

This will be particularly impactful if you're managing spend across a growing portfolio and don't yet have a real sourcing function in place.

What you'll walk away with:

Where the money actually hides —What your spend data shows, and what it's hiding.

Which category to tackle first — and why vendor category management still lags.

What resistance looks like — the human side of change — and how to work through it.

How to measure the win — the signals that tell you it’s paying off.

What a Monday-morning start looks like — No new hires, no new tools — just a first move.

Behind the mic

“Good procurement doesn’t just save money, it removes risk.”

Kirk Fonseca

Former Director of Strategic Sourcing & Procurement, Essex Property Trust

Kirk built strategic sourcing at one of the West Coast's largest multifamily REITs, from the ground up across roughly 270 properties.

He's no longer in the industry, so he's telling it straight: what he saw walking in, what stayed painfully manual even after the function existed, and what he'd do differently if he started over today.

“Average operators chase savings one negotiation at a time. The best build leverage once and spend it everywhere.”

Manish Patel

Webinar Host | Head of Procurement, HappyCo

Manish spent 15 years at GE leading operations and maintenance, then served as VP of Facilities at Essex Property Trust — overseeing Facilities, Sourcing and Procurement, CapEx and Construction, and Engineering.

He will be moderating this conversation from both sides of the table: he's lived the operator problem and now builds the tools meant to solve it.

Trusted by modern multifamily operators

WEBINAR

Where the Money — and the Process — Hides in Multifamily Procurement

A fireside chat on building a strategic sourcing function inside a multifamily operator — and what it takes to do it well.

➔ August 11, 2026
➔ 9:00am PT / 12:00pm ET
➔ 30 min talk + 10 min live Q&A

Save Your Seat

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Inside the conversation

Live Q&A — bring your questions. This is a conversation, not a pitch.

What Kirk saw walking in — the outsider's first look at 270 properties, 270 different ways of buying, and pricing that varied everywhere.

Visible vs. invisible spend — what you can and can't see when you're pulling numbers together manually, community by community.

Vendor category management — what centralizing fixed vs. what stayed manual: bidding, scopes of work, and staying on contract.

Where sourcing goes next — learn what Kirk would build differently now, and why the next "fix" has to earn site teams' trust.

Who you'll hear from

Kirk Fonseca

Kirk built strategic sourcing at one of the West Coast's largest multifamily REITs, from the ground up across roughly 270 properties.

Former Director of Strategic Sourcing & Procurement

Essex Property Trust

Manish Patel

He will be moderating this conversation from both sides of the table: he's lived the operator problem and now builds the tools meant to solve it.

Webinar Host

Head of Procurement, HappyCo

$ 120 +

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$ 120 +

Short stat supporting copy

$ 120 +

Short stat supporting copy

Eyebrow tag

H2 headline goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse in purus urna. In hac habitasse platea dictumst. Nulla urna quam, facilisis non vulputate ac.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse in purus urna. In hac habitasse platea dictumst. Nulla urna quam, facilisis non vulputate ac.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse in purus urna. In hac habitasse platea dictumst.

Webinar

Where the Money, and the Process, Hides in Multifamily Procurement

Most portfolios still buy site-by-site.

Inside the conversation

Right room,
right time

What you'll walk away with:

Where the money actually hides —What your spend data shows, and what it's hiding.

Which category to tackle first — and why vendor category management still lags.

What resistance looks like — the human side of change — and how to work through it.

How to measure the win — the signals that tell you it’s paying off.

What a Monday-morning start looks like — No new hires, no new tools — just a first move.

Behind the mic

Kirk Fonseca

Manish Patel

Trusted by modern multifamily operators

WEBINAR

Where the Money — and the Process — Hides in Multifamily Procurement

H2 headline goes here

Inside the conversation

Who you'll hear from

Kirk Fonseca

Manish Patel

H2 headline goes here

Short stat supporting copy

Short stat supporting copy

Short stat supporting copy

H2 headline goes here

Can’t join us live?

Webinar

Where the Money, and the Process, Hides in Multifamily Procurement

Most portfolios still buy site-by-site.

Inside the conversation

Right room,right time

What you'll walk away with:

Where the money actually hides —What your spend data shows, and what it's hiding.

Which category to tackle first — and why vendor category management still lags.

What resistance looks like — the human side of change — and how to work through it.

How to measure the win — the signals that tell you it’s paying off.

What a Monday-morning start looks like — No new hires, no new tools — just a first move.

Behind the mic

Kirk Fonseca

Manish Patel

Trusted by modern multifamily operators

WEBINAR

Where the Money — and the Process — Hides in Multifamily Procurement

H2 headline goes here

Inside the conversation

Who you'll hear from

Kirk Fonseca

Manish Patel

H2 headline goes here

Short stat supporting copy

Short stat supporting copy

Short stat supporting copy

H2 headline goes here

Can’t join us live?

Right room,
right time